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The Selling Starts When The Customer Says No

By: Zig Ziglar

Business & Management Marketing & Sales
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The 12 toughest sells--and how to overcome them. Because business-to-business selling typically involves the high-impact, expensive products and services, this book focuses on long-term selling strategies for developing, nurturing and maintaining key client accounts. Covers overcoming entrenched competition, selling to a committee and getting a foot in the door....

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