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Beckham-Great Brand Stories
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Beckham-Great Brand Stories

By: Andy Milligan Series: Sports & Games Accounts

There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity. But Beckham the brand? Well, yes. This book shows David Beckham in a new light: as a man who has harnessed his skills and his growing fame to market himself in the same professional and disciplined way that a successful company markets its brands.

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