The Management And Practice Of Public Relations
By: Norman Stone
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to... understand the dynamics and importance of Public Relations.
Book Details
- Author: Norman Stone
- Language: English
- Publisher: Macmillan
- ISBN13: 9780333609767