
Marketing War-Fare
By: Al Ries
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today....
Book Details
- Author: Al Ries
- Language: English
- Publisher: Mcgraw-Hill
- ISBN13: 9780070582453