Vishwas Library
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Book is Available add to wishlist
Previous
Next

Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

By: C. K. Prahalad

Non Fiction Travel
0 Members read this book



Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

...

Book Details

Related BooksYou May Also Like

View All