
Brand Vinci - Decoding Facets of Branding
By: Pavan Padaki
Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs, B-school students and could also be highly applicable to one's own personal life.
Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers... and students.
Book Details
- Author: Pavan Padaki
- Language: English
- Published on: 2014
- Publisher: Bloomsbury
- ISBN13: 9789384052683