Andy Milligan is a consultant with the leading international brand consultancy, Inter brand, and Managing Director of its Singapore office. Andys work has been with companies as diverse as Jacuzzi Corp, London Underground, Mercedes-Benz, Unilever, Thai Airways and Barclays Bank. Andy has also worked with sports organizations FIFA, FIBA, the international basketball federation, and the ATP. He led the Inter brand team that branded the 2002 FIFA World Cup his most memorable project. In 2002 he published his first book, the critically acclaimed Uncommon Practice: People who deliver a great brand experience (co-edited with Shaun Smith).