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The Way of the Dog: The Art of Making Success Inevitable
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The Way of the Dog: The Art of Making Success Inevitable

By: Geoff Burch



The Way of the Dog is based on Geoff Burch's sheepdog story, familiar to many from his international speaking activity and his previous book Resistance is Useless. He uses the analogy of a sheepdog herding sheep to describe a sales process with a reluctant customer who is steered, through obstacles to a position where a purchase is guaranteed. The book deals with this idea of inevitability and gives you a step by step road map to applying it to whatever your particular goals are. It combines t...he quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, giving a book full of usable hints and tips. He explains the value and power of persuasion, a verbal martial art that, if used correctly will always give you the outcome you desire in your personal and business dealings

Table of Contents:

Acknowledgements

The Way of the Dog - The Story about the Story
The Way of the Dog - Instructions for Use
The Way of the Dog
The Way of the Dog in a Nutshell

Book Details

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