From the outside, Ketan is a typical 35 year old middle class common man living in Mumbai. Other than being the brother of India's and probably the world's most influential writer and often being complimented for his sense of humor, Ketan's persona is so common that he doesn't even need to describe it.. just look around and you will see someone like him... protruding waistline, fast receding hairline, limping middle management professional position, honeymoon time with the child (anywhere between 1 - 5 years), marriage which is just beginning to get old and 'itchy', stressed at work, struggling at gym and bored at home. Still getting used to being called an 'uncle', forgetting Valentine's Day but always remembering to catch up with old friends over drinks.... often found discussing salaries of others (esp those of bosses and other 'lucky' colleagues), the current price of the match box sized 2 or 3 bhk he accidentally 'bought' few years ago, new housing projects coming up nearby or the sexy executive assistant of some vice president in office .... That's Ketan Bhagat! present everywhere, noticed nowhere.