Serious Creativity
By: Edward De Bono
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
Edward de Bono, the originator of lateral thinking,? is widely acknowledged leading international authority in the field of creative thinking. By learning his methods of serious' creativity, which are now ...widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift, it is a skill that can be learned and applied.
Book Details
- Author: Edward De Bono
- Language: English
- Publisher: Harper Collins
- ISBN13: 9780006379584